“In the Beginning” a dazzling showcase of luxury and elegance

Dubai April 2010 – EZRA Fashion Design presents “In the Beginning”, a special event in Dubai that reveals a stylized manifestation of a concept that will reveal the latest trends in haute couture. This enchanting event will illustrate the unique creativity of Ezra Santos, released when the world’s most famous crystal elements “CRYSTALLIZED – Swarovski Elements” are paired with haute couture. “In the Beginning” an Ezra Fashion Design project brings together an unforgettable memory, at the Madinat Jumeirah, Johara Ballroom on April 27st 2010.

Ezra Santos is hosting this exclusive event to celebrate his success in the world of haute couture and finely tailored garments. This event will highlight a Paradise of Elegance for the Spring Summer 2010 collection, by giving an exciting taste of pastel and vibrant colored outfits.

According to the fashion designer Ezra Santos “The model of this exciting show is to build a vibrant environment for fashionistas to enjoy a top-of-the-line runway show and have the chance to place orders and interact with myself.”

“In the Beginning” is a one day event showcasing a collection that encompasses Ezra’s more than two decades of weaving magic and trailblazing in the cutthroat world of Middle East Haute Couture; and will illustrate a passionate, emotional and lively feel towards a lovely range of Spring Summer haute couture designs chosen to compliment this special event.

“Trend lovers will experience a fashion paradise atmosphere as they spend a stylish evening soaking up the latest in fashion design along with a delicious cocktail evening” Ezra says.

From stunning designs of Ezra’s Couture to thought-provoking outfits and contemporary CRYSTALLIZED – Swarovski Elements, this event has something for everyone and promises to be the finest historical rendezvous.

– END –

Background on EZRA SANTOS:
Ezra Santos is on a sentimental journey back to his roots as he unveils a collection that is unmistakably, remarkably EZRA. The Manila-born designer comes full circle as he shares with his compatriots the qualities that make him one of the major proponents in the recognition and advancement of Filipino talents in the international fashion arena.

The fashion stalwart who is based in Dubai, UAE, is likewise considered one of the most influential figures in the Middle East/Gulf fashion industry. His creations along neo-classic lines with an edge are oftentimes awaited as barometer of what’s next to come in the region’s ever exciting fashion landscape. His clientele reads like a list of who’s who of international celebrities, true-blue arab royalties and equally wealthy women of discerning tastes and repute.

A product of Central Saint Martins in London, UK, Ezra Santos has more than two decades of hands-on expertise and hard-work tucked under his sleeves. He is a perennial invitee at major fashion exhibitions worldwide where he never fails to mesmerize his audience with his awe-inspiring collections. A true haute couturier, each of his creations bears his trademark flawless symmetry, perfect cut and tasteful embellishments.

Ezra Santos holds court at his ultra plush atelier, EZRA, located at Wasl Road, off Jumeirah in Dubai, UAE.