Ikoo Participates in Digimedia 2010

IKOO – REACHING THE MIDDLE EAST ONLINE CONSUMER; CREATING EFFECTIVE DIGITAL ADVERTISING CAMPAIGNS

ikoo, the largest advertising network in the Middle East and North Africa, had participated in DigiMedia Middle East two-day summit on 5th and 6th of May 2010; at the Courtyard Dubai. The event was designed for marketing professionals to better understand today’s fast paced digital developments and leverage tomorrow’s online marketing channels.

The Middle East region is becoming one of the fastest growing internet penetration rates in the world with around 60 million users online today, with the UAE having the highest Internet penetration rate of 60.9% as of 2009. Middle East marketers, therefore, need to know how best to tap into this valuable resource to market their brand effectively and efficiently.

ikoo Sales Manager, Mr. Mohamed Khartabil, speaker at DigiMedia ME summit – pointed out some tips and advices on how to effectively reach the diverse Middle East Consumers. From campaign development to lead generation and sales guidelines, the audience understood what they should be doing to reach more of the right consumers. Additionally, he presented what should brands be doing to create effective digital advertising campaigns highlighting how the ME landscape is growing and what are the opportunities to leverage.

ikoo CEO Isam Bayazidi said: “We at ikoo are always looking for networking opportunities to connect to connect and educate industry professionals, as the largest ad network in the region, we have been part of the almost every digital campaign in the region, which is constantly enriching our experience and knowledge, and we always believed in sharing this knowledge.”

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About ikoo:
ikoo is the largest advertising network in the MENA region, combining more than 120 website of leading publishers in the fields of sports, women, news, business, social media, automotive, and more. The company was founded in 2005 under the name E-Marketing, and was rebranded to ikoo in 2009 after it has been fully acquired by Jabbar Internet Group.

The ikoo network attracts more than 35 million monthly unique visitors and serves more than 1.4 billion monthly pageviews. The network is backed by the world-class campaign management system DoubleClick as the backbone for all operations, in addition to the contextual advertising platform Kalimat.

About Jabbar Internet Group:
With an established track record and a diversified portfolio of internet properties, Jabbar Internet Group (jabber.com) maintains its leading position in driving the internet industry in the Arab world through innovative products in the fields of e-commerce, internet payments, online gaming, search, and online advertising.
Jabbar Internet Group’s assets include the leading e-commerce site Souq.com, online payment method cashU.com, Arabic search engine Araby.com, online gaming community Tahadi.com, and the advertising network ikoo.com.